The Domestic Violence Resource Centre of Victoria needed to raise their profile in the family violence sector, and be understood as an expert and leading provider of information, resources, advocacy and training in family violence response and prevention.
Working closely with the rest of the executive leadership team, the organisation and its partners and stakeholders, I created a look and feel, tone of voice and framework throughout all digital, print and experiential touchpoints.
This identity reflected the organisation's history, values and strategic objectives. Functionally, it needed to distinguish itself in the sector without losing sight of its many partnerships and network of strong relationships.
Reviewing with key groups over time, the organisation's brand position had improved as expert, specialist, authentic and driven by a long history of women working to end family violence in their community.
It was important that this look and feel could be flexible enough to be applied to the organisation's family of many different service lines and channels, without losing cohesion.